Product Manager

Right problem. Real product. Shipped.

I'm a Product Manager who takes products from the first PRD to running in production, and writes the code for my own on the side. Four sectors and twenty-plus markets have taught me one thing that carries across all of them: the real problem usually sits with whoever has to use the product, not whoever asked for it. That's where I start.

Working across the product lifecycle

  • Product Discovery
  • User Research
  • Roadmap & Prioritisation
  • Data & Analytics
  • AI & Data Products
  • Prototyping
  • Build & Run
  • Stakeholder Alignment
Illustration of Madhurjya smiling at a laptop, in glasses, a dark jacket and a white t-shirt.

The roles I cover

Most teams split these titles between different people. I have carried all four in the same week, which is the argument for hiring someone who has done each of them rather than one of them neatly.

How I make the call

Four habits that decide what I do when the evidence is thin and somebody wants an answer today.

  1. Name the problem first

    A feature request is somebody's guess at a solution. I work backwards from it until the problem fits in one sentence, and only then talk about what to build.

  2. Buy certainty cheaply

    A prototype, a pilot and four honest conversations cost less than a quarter of engineering time. Better to break an idea while it still takes a week to fix.

  3. Make the trade-off visible

    Every real decision gives something up. I'd rather write down what we're sacrificing and defend it than ship a compromise nobody actually chose.

  4. Judge it by what moved

    Shipping on time is where the question starts. What counts is whether people use it, whether it survives production, and whether a number anyone cares about changed.

Capabilities and toolkit

What I actually use, grouped by the job it does.

Product
  • Discovery
  • PRDs and user stories
  • Roadmap and backlog
  • Prioritisation
  • Experimentation and A/B testing
  • KPI and OKR design
  • UAT
  • Rollout and change management
  • Build and run
  • Stakeholder management
Data and analytics
  • SQL
  • Python
  • Power BI
  • Tableau
  • Looker
  • Excel
AI
  • LLM-powered MVPs
  • Prompt engineering
  • AI agent deployment
  • Fuzzy matching
Platforms and tools
  • Jira
  • ServiceNow
  • Figma
  • AWS
  • GCP
  • Git
Building
  • JavaScript
  • Three.js
  • Web Audio
  • Offline-first PWAs
  • Lovable
  • Replit
  • Glide

Work

Case studies and projects. Each one goes into how the problem was framed, the trade-offs, the architecture where there is one, and what actually changed, across AI, B2B, data and consumer products. Every write-up includes the part I'd do differently.